How to Evaluate Your Social Media Team

By Cindy Vanegas
Published October 11, 2010
FOXBusiness

After two expensive and lackluster contracts with so-called “social media specialists,” Kathy Costello was ready to abandon her foray into social media.

“We hired one company that was going to set up SEO [search engine optimization] and help us with social media,” recalled Costello, the founder of KCB Accounting Solutions. “We spent close to $1,000. They wanted money up-front and a monthly retainer. I didn’t see anything tangible so we left them. I met with another group--everything they said sounded good, but I didn’t really understand what they were doing.”

As social media gains traction, small business owners are forced to keep up with trends to generate customers and drive revenue. But in a world where everyone claims to be a social media expert, how does a business owner avoid costly mistakes?

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