By Mark Kolier
When was the last time you used the yellow pages or any kind of phone book? We all have them (many of them) and there are times when it can be convenient -- if you know exactly what you are looking for. Hopefully you will even find a few worthwhile listings. But the ease of internet search (particularly Google and Yahoo) means that fewer people are using printed books when searching for products and services. So why would you continue putting your efforts and marketing dollars into advertising there?
The American economy, in times both good and bad, is driven by the success of small business. Yet so many small businesses do not have a good searchable website, or worse they have no website at all! I know that small business owners are among the busiest people, and I have heard some claim they do not have the time or financial wherewithal to develop a good website. This is a BIG mistake! Customers are continually searching the internet looking for products and services.
To read the entire article, click here - http://www.smartbiz.com/article/articleview/2514/1/42
Friday, October 1, 2010
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